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One of the oldest and most impactful forms of advertising, Out Of Home (OOH), reaches your audience offline and creates a path for them to meet you online. At Pono, we have the tools and experience to build your print and digital OOH creative assets to reach your audience in the physical world.
OOH may be one of the oldest forms of advertising, but it's not outdated. Statistics like this underline why companies should look beyond their digital marketing strategies.
It is estimated that 98% of people see at least one billboard or OOH advertisement each week, and 71% of consumers often pay attention to and understand the messaging. Given that 68% of customers make purchasing decisions while in their cars, OOH advertising is a crucial marketing tool.
OOH is particularly adept at driving mobile engagements for brands, with customers 17% more likely to interact with a brand after being exposed to a billboard, display, or poster.
* 75 Media
Pono Design was founded in Chicago and operates as a 100% remote creative agency that is not limited to one location. Our clients range from startups to multi-billion dollar global corporations, and we are especially dedicated to non-profit work and giving back through design.