A creative collective
Kellogg’s annual Reunion Event reconnects alumni while reigniting their Kellogg spirit. Pono supported the rebrand for their 2023 event through visual and written communications in the form of a new identity, a suite of marketing materials, and on-site event signage.
Goal: Grow event attendance to pre-covid levels (1,876 alumni in 2019)
Result: Nearly 2,000 attendees joined the reunion
Goal: Increase annual giving dollars AND donors
Result: The fundraising goal was exceeded by $20K, with the addition of 50 new donors
Reunion 2023 logo
The logo suite
Email, Landing page, and Social post graphics
Printed event invitation
Examples of onsite event signage and wayfinding
Photos of branding from the event itself
A follow-up post from Kellogg about the event
